What would You do, if you have a product to market, which you are not allowed to mention? One hell of a good TV spot without the product of course. PAF is an online sports betting and gaming site which needed an attention for entering new market, where mentioning it´s service was forbidden. So we had balls, balls everywhere – in TV, at public transport, in city environment, in websites etc. Why balls, because we wanted people to ask the same and of course ball are fun to play with.